Uncover how natural and organic beauty, personal care, health and wellness products are growing. Check out these Expo West education sessions.

Gianna Rosenbach, Content Creator, CPG and Digital

March 4, 2024

4 Min Read
Dive into beauty and wellness at Natural Products Expo West
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Natural Products Expo West will bring together brands, retailers and innovators, all with a common goal—to help consumers feel their best. Today's natural products consumers are more educated on ingredient efficacy and prioritizing sustainability. They are also more engaged with the brands they support, mainly thanks to social media. 

Last year, director of integrated solutions at DAAP, a SPINS subsidiary, Alice Mintz predicted at The State of Natural Beauty that "Natural will transform the beauty industry at a faster rate than we experienced with food and beverage." The beauty and wellness landscape has progressed rapidly over the past year from a significant push by the natural and organic consumer. Tune into these sessions to be updated on what brands must focus on and how to reach consumers to help them feel and look great. For more information, visit the Expo West agenda page.

The State of Supplements

This data-driven session will take a comprehensive look at the trends and categories that continue to drive supplement industry growth, along with key opportunities and barriers to growth for brands, retailers and investors. Also hear from industry experts what advancements in AI will mean for the future of supplements.
Date | Time: Wednesday, March 13, 10-11 a.m.
Location: Marriott, Grand Ballroom F

Related:Selling natural and organic: Education sessions for retailers

Weight Loss in the Age of Ozempic

Date | Time: Wednesday, March 13, 11:30 a.m. - 12:15 p.m.
Location: Marriott, Grand Ballroom F

Opportunities in Women's Health

Responsible for more than $2 trillion in healthcare spending every year, women represent a vastly underserved and untapped market for supplement, functional food and beverage, and other wellness-related brands. Find out how the industry is responding to women’s unique needs and how to stand out as more and more and more brands enter this exploding category.

Date | Time: Wednesday, March 13, 12:30-1:15 p.m.
Location: Marriott, Grand Ballroom F

Revolutionizing Women’s Health in Supplements: The Role of Brands

Join our dynamic panel of industry trailblazers and health experts for an inspiring exploration into the future of women's well-being. This thought-provoking discussion will focus on redefining the narrative and creating innovative health supplement categories specifically tailored to the unique needs of women at various stages of life. Discover the crucial role of brands in transforming Women's Health within the supplement industry, tackling challenges, and creating solutions.

Presented by MegaFood

Date | Time: Wednesday, March 13, 1-2 p.m.
Location: Marriott, Platinum Ballroom 1-2

Related:Must-see Expo West sessions and events for savvy brands

Social Media Musts: A Brand's Guide to Leveraging Platforms in an Ever-Changing Landscape

Join us for an insightful panel discussion where industry experts and thought leaders converge to explore the dynamic realm of social media and its significance in brand strategy. Our panelists will delve into key topics, including content strategy, community engagement, influencer partnerships, and the latest trends shaping the social media landscape. Whether you're a seasoned marketer or just venturing into the digital space, this panel promises to equip brands with valuable knowledge, proven strategies and practical tips to help them thrive in the ever-evolving world of social media.

Date | Time: Wednesday, March 13, 3:30-4:30 p.m.
Location: Marriott, Grand Ballroom F

During this comprehensive session, we’ll take a deep dive into the booming natural and organic beauty industry, which continues to be a bright spot in CPG innovation and investment. Gain a bird's-eye view of the industry's current size, growth trajectory and key segments. Plus, stay ahead of the curve with insights into the hottest trends and hear from diverse brand, retail and investor perspectives about what’s next.

Date | Time: Wednesday, March 13, 4:30-5:30 p.m.
Location: Marriott, Grand Ballroom E

Innovations in Sustainable Packaging

Big change takes bold action, and inspiration can have a ripple effect through our industry. Join us for a dynamic panel discussion where we’ll hear from three companies that have embraced innovation in their packaging design and businesses, with the aim of reducing waste and its impact on the environment. OSC will also be presenting this year’s winners of the OSC Packaging Innovation Awards!Date | Time: Thursday, March 14, 12:15-1:00 p.m.
Location: Marriott, Grand Ballroom F

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Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, begins March 12 at the Anaheim Convention Center in Anaheim, California. Click through for the agenda, registration, travel information and more.

Read more about:

Natural Product Trends

About the Author(s)

Gianna Rosenbach

Content Creator, CPG and Digital, New Hope Network

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