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Brands get innovative with ghee at Natural Products Expo EastBrands get innovative with ghee at Natural Products Expo East

Ancient wisdom and modern dietary trends converge in new ghee products spotted at Natural Products Expo East 2019.

Adrienne Smith

September 18, 2019

Fourth and Heart ghee cooking oils

Ghee has been around since ancient times, but that doesn’t mean there isn’t room for creativity and adaptation when it comes to this shelf-stable, clarified butter.

Whether through different flavor profiles, convenient packaging, the addition of botanical ingredients—thought to be rendered more bioavailable when infused into fats—or by combining ghee with other high smoke point oils to create new culinary applications, brands made a strong showing of noteworthy ghee-based products at this year’s Natural Products Expo East.

This video features Pure India Foods and 4th & Heart, two companies leading the charge with ghee innovation.  

About the Author(s)

Adrienne Smith

Content Director, New Hope Network

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