Brands get innovative with ghee at Natural Products Expo East

Ancient wisdom and modern dietary trends converge in new ghee products spotted at Natural Products Expo East 2019.

Adrienne Smith, Director of Content

September 18, 2019

Fourth and Heart ghee cooking oils

Ghee has been around since ancient times, but that doesn’t mean there isn’t room for creativity and adaptation when it comes to this shelf-stable, clarified butter.

Whether through different flavor profiles, convenient packaging, the addition of botanical ingredients—thought to be rendered more bioavailable when infused into fats—or by combining ghee with other high smoke point oils to create new culinary applications, brands made a strong showing of noteworthy ghee-based products at this year’s Natural Products Expo East.

This video features Pure India Foods and 4^th & Heart, two companies leading the charge with ghee innovation.

About the Author

Adrienne Smith

Adrienne Smith

Director of Content, New Hope Network

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity.

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.

See more from Adrienne Smith

You May Also Like