Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.
How do we as the natural products industry motivate the climate “alarmed but largely inactive?" Climate Collaborative unveils the details of a new consumer campaign, and this is why every marketer should be paying attention.
Consumers want to take climate action but aren’t. This Climate Collaborative consumer campaign is primed to change that. How do we as an industry motivate the climate “alarmed but largely inactive?" Climate Collaborative Co-founder Nancy Hirshberg shared the Collaborative’s latest consumer survey results, showing that the vast majority of natural products consumers are alarmed about climate change, yet don’t know how to make a difference.
Enter a bi-partisan communication strategy that will unlock the true potential of consumers, who are your natural products brand’s hidden superpower. Here, Hirshberg outlines the new campaign, how to “get your marketing teams psyched” and the tools and resources that will be made available to you in coming months.
Watch the full session on the Natural Products Expo Virtual platform.
You May Also Like
Dive into beauty and wellness at Natural Products Expo WestMar 4, 2024
12 pro tips for retailers navigating Natural Products Expo WestMar 4, 2024
NCN report analyzes investment slowdown, explores opportunitiesMar 2, 2024
Free AF launches AF Sparkling Rosé with Afterglow™ – press releaseMar 1, 2024