Expo through the eyes of a marketer: Jora

How much does it cost to build great packaging design? If you hire an agency, it may cost a lot—but you'll get the depth, breadth, personality and verve to make your creative pop. If you go it alone, or slip a starving D-school student a hundred bucks, you may land a cheap, cool logo—but little else.

New York-based superfood muesli brand Jora went the latter direction and pulled it off. Watch here as Adam and Marty Butler of The Butler Bros branding agency unearth the tips and tricks Jora's founder used in order to turn a shoestring budget into agency-quality branding.

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