Expo West standouts and trends in the pet aisle

Rick Polito, Editor-in-chief, Nutrition Business Journal

March 19, 2014

7 Slides

The natural & organic pet food category has been growing faster than mainstream brands over the last several years. Mass market has entered the game with their own organic offerings but the natural channel is where the real innovation happens. NBJ editor and dog owner Rick Polito took a tour, but not a taste, of the pet aisles at Expo West.

About the Author(s)

Rick Polito

Editor-in-chief, Nutrition Business Journal

As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.

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