Friday's all about food and fun at Natural Products Expo East

Early Morning Puppy Yoga

7:30 to 9 a.m. | Level 200, Grand Hall

Revitalize for another day of discovery on the show floor—with puppies! This all-levels yoga flow has class a tail-wagging twist. More info. In partnership with Morris Animal Refuge.

Vision 2030: Insights from Today’s State of Natural You Can Use to Grow for Good

8:30 to 10 a.m. | Level 200, Hall A, Innovation Experience Stage

This year’s interactive State of Natural and Organic keynote will present rich data and more diverse industry voices to explore how today’s trends and challenges can shape a more prosperous, inclusive and regenerative future for CPG, food and retail. More info. Watch live on LinkedIn. Sponsored by SRW.

Exhibit Floor 

10 a.m. to 6 p.m. | Level 200, Halls A–E

Connect with brands, sample innovations and draw inspiration. Also open Saturday 10 a.m. to 4 p.m. More info.

New Hope’s Innovation Experience

10 a.m. to 6 p.m. | Level 200, Hall A, Innovation Experience

Explore, taste, learn, discuss and even challenge the paradigm-shifting technologies, business models and philosophies poised to benefit people and planet today and tomorrow. Also open Saturday 10 a.m. to 4 p.m. More info. In partnership with Misfits Market, StartupCPG and Upcycled Food Association. Sponsored by NIQ.

CPG's Next Great Ideas: Top Trends and Innovation Predictions

10:45 to 11:30 a.m. | Level 200, Hall A, Innovation Experience Stage

In this fast-paced interactive session, top industry analysts predict where CPG is headed next and highlight must-sees on the Innovation Experience show floor. More info.

Retail and Food Service Executives Serve Up Innovation Insights

11:30 a.m. to 12:15 p.m. | Level 200, Hall A, Innovation Experience Stage

Learn which CPG trends and products are transforming food service at all levels, from retail to fast food to large corporations worldwide. More info.

Show Floor Tour: Plant-Based Picks for Food Service

12:15 to 1:45 p.m. | Level 200, Hall D, Connections Lounge

Foodservice buyers can feast on plant-based innovation throughout the exhibit floor, guided by Matt Cotton of Rooted Food Sales and Hannah Lopez of the Plant Based Foods Association. Space is limited, so register here today. More info.

Panel and Community Working Lunch: Defining ‘Responsible’ Innovation

12:30 to 2 p.m. | Level 200, Hall A, Innovation Experience Stage

Join New Hope and Future Market’s Mike Lee to examine food tech, AI, regenerative systems and other high- and low-tech concepts shaping our industry and hash out the true meaning of "responsible" innovation. More info.

Expo East Midday Mashup

2 to 2:30 p.m. | Level 200, Hall E, New Hope Network Studio

Join New Hope Network's Jessica Rubino, Eric Pierce, Rick Polito and Nancy Coulter-Parker for the daily scoop on top trends, products and education at Expo East. Bolster your onsite experience or view remotely. More info. Watch live on LinkedIn.

Show Floor Tour: Emerging Innovations in CPG

2 to 3:30 p.m. | Level 200, Connections Lounge, Hall D

Led by New Hope trend analyst Amanda Hartt, this tour for retail buyers will highlight hot new products, key trends and the innovators bringing them to life. Space is limited, so register here today. More info.

Innovation Experience Happy Hour

4 to 6 p.m. | Level 200, Hall A, Innovation Experience Stage

Let’s toast to innovation! Come celebrate the inaugural Innovation Experience and our vibrant community. More info. Sponsored by NIQ.

JEDI Happy Hour

4 to 6 p.m. | Level 200, Hall E, Hot Products

Meet and mingle with the BIPOC entrepreneurs behind (included) ACCESS brands in the Hot Products pavilion. More info. In partnership with (included) and Project Potluck. Supported by MegaFood, Presence and UNFI.

FriDEI Evening Concert Featuring Wyclef Jean

6 to 8 p.m. | Level 200, Grand Hall

Soak in the sounds of Grammy Award winner Wyclef Jean of Fugees fame. The rapper, singer, producer, composer, multi-instrumentalist recently co-founded a scoring company for composers of color. More info. In partnership with (included) and Project Potluck. Supported by MegaFood, Presence and UNFI.