Hub for natural, organic and health products industry in Asia - Natural Products Expo Asia 2011 - opens 25 August, 2011

August 25, 2011

5 Min Read
Hub for natural, organic and health products industry in Asia - Natural Products Expo Asia 2011 -  opens 25 August, 2011

Building on its success in 2010, the annual Natural Products Expo Asia (NPEA) opens 25 Aug at the Hall 1 D&E, Hong Kong Convention and Exhibition Centre. This leading Natural Products tradeshow is open through 27 Aug and will draw a massive number of exhibitors and buyers in the natural, organic and health products industry from all over the world. It is now recognized internationally as a top-of-its-kind platform for businesses to develop and capitalize on opportunities while gathering information on the most up-to-date trends in the global market.

This year, about 200 companies from a total of 16 countries & regions come together in the vibrant city of H.K. to showcase a variety of quality products and supplies ranging from food & beverage, dietary supplement, natural and raw ingredients, cosmetics and skin care products, spa facilities and supplies. Country Pavilions (Australia, Canada, Japan, New Zealand, Thailand, U.K., and U.S.) are also set up to exhibit all sorts of supplements, ingredients, technologies and manufacturing services.

More than 50 VIP guests attends and delivers speeches in the opening breakfast, including Mr. Andre Leu, Vice President of IFOAM World Board, Mr. Patrick Rea, Publisher & Editorial Director of Nutrition Business Journal and Mr. Eric Crowley, Commercial Consul of U.S. Commercial Service, American Consulate General. When asked about the Organic industry Mr. Andre Leu said, "The global value of certified organic market sales was US $54.9 billion in 2009. Although U.S. is still the largest market with US $29 billion market sales in 2010, Asia is the fastest growing region in the world with China and India are fuelling Asia's growth in organic production." Mr. Patrick Rea describes the market overview of the global nutrition industry, "The sales have more than doubled in the last 10 years. Among all, natural & organic food sales have grown by almost 3 times to U.S. 85 billion and China has consistently outperformed the global market since 1995." Lion Dancing is performed during the Opening, wishing NPEA a great success in this edition.

Series of Co-locating Events Praised by Exhibitors & Visitors
The 2-day educational conference, Nutracon Asia 2011 grandly opens on 24 Aug and is expected to attract over 120 industry professionals. Nutracon Asia features four sessions themed around Functional Food & Beverage, Dietary Supplement, Cosmetic Regulations and Beauty & Wellness as well as Organic Certification. The conference invites 27 notable speakers include Rick Chin, Asia's leading make-up artist and stylist, Mr. Xiao Xingji, Director of the Organic Food Development Center of China (OFDC), China, Mr. Andrew Jacka, Director of Thai Spa Association, etc.  Leveraging its U.S. success, the NutriCosmetics Summit debuts in Asia on 24 Aug providing valuable information on the growth of the global and regional nutricosmetics markets, with a focus and emphasis on healthy aging.

To align with the organic and health concept, Healthy Kitchen will be in the fairground during the show period. Club O—one of the Expo's supporting associations, and Ms Ling Lee—renowned columnist in the industry will address on 26 Aug and 27 Aug, offering special tips on "Great Food for Summer Days" and "The Secret of Young Forever" respectively. Other interesting and informative subjects include "Superfoods" (by I-Detox), "Why eat Raw?" (by Organic Land), "Eat Fat Look Thin" (by Jireh International), to name a few.

Another highlight of NPEA 2011 is the diversified topics at free Open Forum. Mr. Jalal Janmohamed from OpticBac Probiotics and Mr. Jeff Crowther from US-China Health Product Association introduces and analyzes probiotics and the development of dietary supplement industry in China respectively on 25 Aug; while Mr. Gordon Chalmers from Jasmin Skincare will teach audience on how to identify an organic skincare product (26 Aug), as well as Dr. Pai-An Hwang who will express anti-inflammatory and apoptotic activities of Fucoidan (26 Aug).

The Expo Asia Welcome reception is held on the first night of the Expo. Proudly sponsored by New Zealand Trade & Enterprise, 300 participants enjoy a selection of New Zealand wine and food where they are showered with the beautiful scenery as well as meeting and mingling with other exhibitors, buyers, suppliers and professional acquaintances in the industry.

Enormous Support from Enterprises and Associations
Since its inception in 2002, NPEA has provided the best platform for product sourcing and up-to-date information exchange to the global Natural, Organic and Health Products Industry. The show receives stunning support from various local and overseas organizations including United States of America – Department of Commerce, Australian Trade Commission, New Zealand Trade & Enterprise, UK Trade & Investment, Hong Kong Tourism Board and invest HK, etc.

To address the ever-growing demands of natural and organic products in the consumer market, the fair will open to general public on the last day of the show – 27 August with an admission fee of HK$ 20 per visitor.

Natural Products Expo Asia (Event Information)
Show Dates:                                        25 – 27 August  2011
Venue:                                                   Hall 1, Hong Kong Convention & Exhibition Centre
Show Website:                          
Opening Hours:
25 – 26 Aug          (Thu – Fri)             10.00 a.m. – 6.00 p.m. (For Trade only)
27 Aug                  (Sat)                         10.00 a.m. – 5.30 p.m. (For Trade and Public, admission fee: HK$ 20 per visitor)
*Free for all trade professionals.
*Visitors' Registration counter closes 30 minutes before the show end.
*Visitor under 18 will not be admitted.


For visiting & media enquiry, please contact::
Hong Kong
Andy Ng
Tel:(852) 3104 0660 / 9317 0001
Fax:(852) 2857 6144   
Email:[email protected]
Natural Products Expo Asia ( is the premier sourcing trade show for Asia's natural, organic and healthy products industry. Executives and buyers assemble to find the newest products, information and education for maximizing business opportunities throughout the Asia Pacific region.
New Hope Natural Media (, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit

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