Meet the influencers of Natural Products Expo East 2017

There’s not a brand out there that hasn’t heard about the marketing importance of engaging influencers to help spread company awareness and—ultimately—sell more. But at New Hope Network, we recognize the value of influencers for those reasons and so much more.

Jessie Shafer, RD, Director of Influence & Health Education

September 8, 2017

1 Min Read
Meet the influencers of Natural Products Expo East 2017

At Natural Products Expo East 2017, top influencers will gather for the inaugural New Hope Network Influencer Summit. The invitation-only, half-day education session will bring together top nutritionists, authors, spokespeople, policy advocates, content experts and social media influencers. Programming will focus on the expanding role of influencers today, building long-term brand relationships with authenticity and using influence as a force for good.

For some brands, the idea of influencer success is getting thousands of "likes" on a social post. As thrilling as that modern-day approval rating can be, those types of interactions don’t truly drive change, inspire deeper thinking or motivate brands and customers alike to take action and make the differences our world needs now. The natural products industry has always been called to a higher mission of inspiring and spreading more health, disrupting the status quo, challenging companies to do better and calling on each other to view and conduct business as a force for good.

Today’s top influencers are educators, experts in their fields and passionate advocates who bring their own missions and values to life through content creation, daily interactions, digital and in-person coaching and the art of storytelling. They recognize the importance of authentic relationships and the power of fueling a deeper purpose. Each of these influencers is a commanding force on her or his own. Together, they’re unstoppable. Want to know who’s attending the Influencer Summit and who the top influencers at Expo East will be? Download our Influencers of Expo East 2017 booklet. 

About the Author(s)

Jessie Shafer, RD

Director of Influence & Health Education, New Hope Network

Jessie Shafer, RD, is New Hope Network's director of influence and health education. In this role, Jessie curates opportunities and appropriate partnerships for New Hope's health and wellness influencer audience, as well as health practitioner and nutrition expert audience. Jessie is a Northwestern University graduate, registered dietitian, and long-time health journalist, having worked for more than 17 years at four major publishing houses on consumer-facing health brands, including Meredith Corporation and August Home Publishing and holding the role of editor-in-chief of Delicious Living for four years. Jessie and her husband relocated from Iowa to Colorado in 2015 where they enjoy riding their bike, hiking in the mountains and being mom to a cute and curious toddler. 

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