Natural brands put their B Corps forward at Natural Products Expo East

The B Corp community was loud and proud this year at Natural Products Expo East. Over the last several years, B Corp certification has filled a need in the CPG marketplace (and other markets, too!) as a way to verify a company's social and environmental performance and transparency efforts through a rigorous assessment of its corporate impact. Socially and environmentally conscious businesses seek certification as a way to formalize and verify their commitment to using business as a force for good.

The first B Corporation was certified in 2007; nine years later, more than 1,750 companies internationally are certified. Displaying the seal on their packaging, website or marketing materials provides a way for these companies to prove to shoppers and retailers that they're prioritizing environmental responsibility, transparency and social good. Check out some of the displays we saw at Expo East.