![Natural brands put their B Corps forward at Natural Products Expo East Natural brands put their B Corps forward at Natural Products Expo East](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt399fe3dca7a7f7ad/64ff2141941caf1555fd6d9b/garden-of-life-bcorps-display.jpg?width=700&auto=webp&quality=80&disable=upscale)
Babo Botanicals puts the farm-to-face trend on display with hair, skin and sun care products created on an organic farm using botanicals such as calendula, chamomile and watercress. The founder is a former Peace Corps service member, and at the company's core is a commitment to helping more families live healthier lives.
This supplement maker became a B Corp in 2015 because it wanted to be part of a community of companies dedicated to transparency, conscious conversations and changing the world for the better. And it made its B Corps status a central part of its Expo East booth.
In addition to making great-tasting, gluten-free snacks at a fair price, this company's mission is to create a sustainable business that positively impacts employees, community and environment. At its core, the GFB believes there's a way to do the right thing and still make a profit.
Sustainability is a big part of daily business practices at Goddess Garden, a certified organic skin care company created by a mom for her daughter. All of its products serve a practical purpose, but behind them are guiding principles that ensure none of the company's profits are built on the destruction of the Earth or people’s health.
Certified since 2010, this B Corp founded by a clinical herbalist manufactures single extracts and herbal formulas from organic and ethically grown, and sustainably harvested herbs. It donates more than 10 percent of profits to nonprofit organizations, and more than 75 percent of its printed materials use recycled content.
Italian hair care company Antica Erboristeria and its flagship brand Herbatint showed off their certification in a big way at Expo—by having booth staff wear shirts stamped with the B Corp logo. The company manages its entire supply chain and supports sustainable development to limit its environmental impact.
With a 20-year history of creating products that promote sustainable living practices and strong environmental stewardship, this brand aims to bring safe and healthy personal care products to people of all walks of life.
A minority- and women-owned business, Peeled Snacks proactively builds relationships with farms and suppliers to advance fair labor and sustainable practices.
Two moms who were concerned about the environment started U Konserve to create re-usable food storage products for every family's needs. They're out to prove that small personal choices can have a big impact, and small companies can have a lasting effect on the environment.
PRANA strives to increase organic penetration through healthy, simple, affordable and tasty food solutions like nuts, seeds, dried fruits and snacks.
PRANA strives to increase organic penetration through healthy, simple, affordable and tasty food solutions like nuts, seeds, dried fruits and snacks.
The B Corp community was loud and proud this year at Natural Products Expo East. Over the last several years, B Corp certification has filled a need in the CPG marketplace (and other markets, too!) as a way to verify a company's social and environmental performance and transparency efforts through a rigorous assessment of its corporate impact. Socially and environmentally conscious businesses seek certification as a way to formalize and verify their commitment to using business as a force for good.
The first B Corporation was certified in 2007; nine years later, more than 1,750 companies internationally are certified. Displaying the seal on their packaging, website or marketing materials provides a way for these companies to prove to shoppers and retailers that they're prioritizing environmental responsibility, transparency and social good. Check out some of the displays we saw at Expo East.
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