Deanna Pogorelc, Senior content producer

September 30, 2016

10 Slides

The B Corp community was loud and proud this year at Natural Products Expo East. Over the last several years, B Corp certification has filled a need in the CPG marketplace (and other markets, too!) as a way to verify a company's social and environmental performance and transparency efforts through a rigorous assessment of its corporate impact. Socially and environmentally conscious businesses seek certification as a way to formalize and verify their commitment to using business as a force for good.

The first B Corporation was certified in 2007; nine years later, more than 1,750 companies internationally are certified. Displaying the seal on their packaging, website or marketing materials provides a way for these companies to prove to shoppers and retailers that they're prioritizing environmental responsibility, transparency and social good. Check out some of the displays we saw at Expo East.

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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