September 14, 2016
New Hope Network's Natural Products Expo East will be live! Tune into our livestream of the session, "Product and Consumer Trends Fueling Industry Growth."
Date: Friday, September 23
Time: 9 a.m. - 10:30 a.m. ET / 6 a.m. - 7:30 a.m. PT
Details: We will take a dive into the trends pushing the natural and organic industry forward at a significant pace over the rest of the food sector. Be sure to use #expoeasttrends when tweeting about the session, and follow us at @natprodexpo for the chance to be re-tweeted.
Bonus: Leah Segedie of Mamavation.com will host a LIVE twitter party during the event. Twenty (20) participants will win NEXTY award-winning merchandise by joining on twitter, making this online event a must-attend! To enter follow the instructions on this post on Mamavation.com. After you RSVP, the more you tweet, the more likely you are to win!
This session will look at how the U.S. natural and organic food industry is growing nearly five times faster than the overall food industry, and the mix of consumer-driven macro forces that are fueling the growth—contributing to a much more complex and dynamic marketplace for retailers. In this data-rich session, researchers from New Hope Network and Natural Marketing Institute (NMI) will provide a detailed overview of how each natural and organic products category is performing before digging into three powerful macro forces that are changing the face of the consumer products landscape. You’ll walk away understanding:
Where the natural and organic products market is experiencing the greatest growth, the biggest challenges, and why;
How changing consumer attitudes and behaviors are driving new requirements and new opportunities for brands and retailers;
Which new products launching at Expo East 2016 you should be paying the most attention to and why.
If you’re looking for a unique, data-based view into the natural & organic products market to guide your time on the Expo East show floor, this session (which is open to all Expo East 2016 badge holders) is for you!
Speakers: Carlotta Mast, executive director of content and insights at New Hope Network; Eric Pierce, director of strategy and insights at New Hope Network; Maryellen Molyneaux, president and founding partner of Natural Marketing Institute
For more information on the session, click here.
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