Natural Products Expo West 2002

More than 25,300 natural products retailers, brokers, distributors and manufacturers attended the Natural Products Expo West in Anaheim, Calif., March 7 to 10, where more than 2,200 exhibits showcased the latest product introductions from 67 countries.

Visitors in the Fresh Ideas Organic Marketplace sampled organic produce, meat, dairy and wine.

Attendees were taught tai chi by Scott Cole in a demonstration sponsored by Natural Journeys in the natural living plaza, part of the new show-within-a-show format.

Keynote speaker Ken Schmidt told more than 500 attendees how Harley Davidson changed from selling a commodity to selling community and became the most successful motorcycle company in the world. The strategies Harley used can be duplicated by any business wanting to become more successful.

Attendees shop the crowded aisles of the show floor.

A retailer and manufacturer discuss business opportunities.

Natural Foods Merchandiser volume XXIII/number 4/p. 1