Organic and regenerative agriculture play key roles in the natural products industry—and at Expo West. Check out these related education sessions.

Douglas Brown, Senior Retail Reporter

February 28, 2024

5 Min Read
Dig into organic and regenerative practices at Natural Products Expo West

Standards, ethics and sustainability serve as foundations for the organic and natural products industry. Together, they represent one of the things that separates this industry from many others. And two similar and in many ways overlapping styles of agriculture—organic and regenerative—dwell at the heart of much of this industry’s progress and expansion.

Use this custom organic and regenerative Natural Products Expo West guide to help craft an Expo schedule that leans into the show’s many activities and events that explore the latest trends, business tactics and more surrounding organic and regen. For more information, visit the Expo West agenda page.

Keynote: The State of Natural & Organic

Don’t miss this data-packed session highlighting industry trends and consumer insights, with a focus this year on Gen-Z shoppers and the perspectives you need to empower your business in 2024. You’ll leave informed, inspired, and ready to fuel prosperity and positive impact throughout the year.

Sponsored by: Acosta Group

Date | Time: Wednesday, March 13, 8:30-10 a.m.
Location: Marriott, Marquis Ballroom Center

Fresh Ideas Organic Marketplace

This innovative outdoor event combines the lively appeal of a traditional farmers' market with the business-building power of an industry trade show. This one-day event is one you won't want to miss.

Sponsored by: Stonyfield Organic

Date | Time: Wednesday, March 13, 11 a.m. to 4 p.m.
Location: Marriott East

An Organic Night Out: Honoring the Year’s Best in Organic

You’re invited to a remarkable ticketed event that aims to support and advance the organic movement. Hosted by The Organic Center and Organic Voices/Only Organic, this event promises an unforgettable evening filled with celebration, knowledge sharing, and networking opportunities, all while supporting a greener and healthier future for our planet. Think of this as the first-ever “Organic Oscars.”

Join Jennifer Garner and other guests as we recognize and celebrate the success of organic brands and companies in communicating the impact of organic to consumers. Enjoy an inspiring science fair providing an opportunity to mingle and network with other organic stakeholders. Sip a beverage, enjoy appetizers, and learn about the research being performed to advance organic and have meaningful impact in the areas of crop production, soil health, food safety, climate, and sustainability.

Sponsored by: Only Organic

Date | Time: Wednesday, March 13, 6 -10 p.m.
Location: Marriott, Marquis Ballroom

How Organics Can Save the Planet

Purchasing organic agriculture is key to helping consumers live more sustainable lives; yet in a sea of conflicting information, meaningless labels and ever decreasing consumer attention, can make communication of organic challenging. Join us to learn about the latest research on how organic agriculture is helping both people and the planet and hear compelling case studies from industry leaders who have communicated these benefits in compelling and impactful ways.

Date | Time: Thursday, March 14, 1:30-2:30 p.m.
Location: Marriott, Platinum Ballroom 3-4

From Farm to Shelf: Connecting Brands with Regenerative Supply Chains

Explore the practical steps needed to transition supply chains from conventional to regenerative. Join this lively panel discussion to gain valuable insights from the farm, verifier, brand, and retail perspective. Learn how a farmer-centric approach, coupled with practical and scalable certification, can meet growing consumer demand for regeneratively produced products that support climate resilience.

Date | Time: Thursday March 14, 1:45-2:30 p.m.
Location: Marriott, Grand Ballroom E

The End of Business as Usual: Transforming the Food System with Regenerative Thinking

Many businesses and trade professionals in the natural products industry share a common frustration that our food system’s current structures are limiting innovation when it comes to sustainability, regeneration, and climate action. At a time when it’s never felt more imperative to disrupt business as usual, the food system and the structures within it can feel impossible to evolve. We often resort to working on incremental change, resulting in ineffectiveness and frustration. And, our business viability can suffer when we end up with conflict between our sustainability goals and business bottom line.

In recent years, our community has talked increasingly about the need for a more “regenerative” food system, but working regeneratively actually starts with a shift in mindset. In this panel, we’ll hear from key members of the natural food products industry who have been diving deep together for the last two years to evolve their business strategy and reconciling some of these frustrations. The panelists are all finding new ways to innovate their approach to climate action, regeneration, and sustainability by challenging a dominant, mechanically-based theory of change that emphasizes repetition, scale, and bite sized changes. Instead, panelists are working through a regeneration-based theory of change that focuses on transforming thinking, capability, and capacity at a system level, and finding key energetic points for strategic intervention.

Date | Time: Thursday, March 14, 2:45-3:30 p.m.
Location: Marriott, Grand Ballroom E

A Regenerative Reimagining: How To Integrate More Local & Diverse Ingredients Into Natural Products

Striving for manufacturing products bolstered with local and diverse ingredients is the easy part. Making it happen? It can challenge. Attend this seminar to learn about how brands are navigating their supply chains in ways that yield local and diverse ingredients.

Date | Time: Thursday, March 14, 3:45-4:45 p.m.
Location: Marriott, Grand Ballroom E


Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, begins March 12 at the Anaheim Convention Center in Anaheim, California. Click through for the agenda, registration, travel information and more.

About the Author(s)

Douglas Brown

Senior Retail Reporter, New Hope Network

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