Natural Products Expo West trend preview: Freezer classics, revamped

Allulose emerges as a go-to sweetener for frozen treats and brands put nutritious spins on your average ready-to-eat meals.

Adrienne Smith, Content Director

February 17, 2020

5 Slides

Who would’ve predicted that the freezer aisle would be the newest frontier for both product innovation and category expansion? Established brands are unveiling frozen product lines and freezer staples such as pizza and ice cream are getting tasty, better-for-you makeovers. For evidence of this category’s growth, look no further than freezer aisle newbie Primal Kitchen’s frozen offerings and Cali’Flour Foods’ heat-and-eat meals.

About the Author(s)

Adrienne Smith

Content Director, New Hope Network

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