Natural Products Expo West trend preview: Functional RTD beverages

Get ready for intentional imbibing and a new generation of alcoholic beverages that contain wellness-enhancing ingredients.

Adrienne Smith, Content Director

February 25, 2020

5 Slides

The beverage aisle is getting more innovative and functional, as demonstrated by the explosion of ready-to-drink options featuring botanicals, clean energy, plant-based ingredients, probiotics and adaptogens. Of all RTD types, shelf-stable energy and other functional beverages are growing fastest in the natural channel, SPINS reports, with sales up 21.7 % in 2019. 

About the Author(s)

Adrienne Smith

Content Director, New Hope Network

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