Numerous brands from the Startup CPG community present foods, beverages and personal care products in the Hot Products pavilion. Click through the gallery.

Victoria A.F. Camron, Digital content specialist

February 28, 2024

24 Slides

It’s no secret that being successful in the natural and organic products industry is difficult. But it’s not unusual to hear entrepreneurs in this space praise the support, cooperation and advice they’ve received from those who’ve walked ahead of them.

Startup CPG is just one organization in the natural and organic products industry that offers emerging brand founders information about events and opportunities, answers to questions they might have and resources such as blogs, podcasts and a Slack channel so they can network across the country.

At this year’s Natural Product Expo West, buyers can find several emerging brands from the Startup CPG community on Level 3 of the Anaheim Convention Center—part of the Hot Products exhibition area.

New this year, anyone with a green buyer badge has exclusive access to Level 3 and the North Halls from noon to 1 p.m. Wednesday, March 13. These areas will be open to all exhibit badge holders from 1-6 p.m. Wednesday; and 9 a.m.-6 p.m. Thursday, March 14, and Friday, March 15.

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Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, begins March 12 at the Anaheim Convention Center in Anaheim, California. Click through for the agenda, registration, travel information and more.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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