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WATCH: Finding hibiscus beyond tea at Natural Products Expo East

Hibiscus has long been a fan-favorite tea ingredient, but it's underutilized in other CPGs. At Expo East, many brands shined a spotlight on the flower.

Gianna Rosenbach, Content Creator, CPG and Digital

October 24, 2022

Hibiscus, the colorful flower usually associated with tea, brightened many products at Natural Products Expo East. The tropical flower provides a rich hot pink or deep ruby red color to functional beverages and mocktails. A sprinkle of dried hibiscus on food offers a fun, bright pop of color not usually found on a plate. The unique tart flavor tastes excellent hot or cold, giving brands great versatility in its use.

Hibiscus is also known for a wealth of holistic health benefits, as it contains many antioxidants and can help boost the immune system. Botanicals will continue to be a trending ingredient, so it is inspiring to see this colorful one at play and showing up in many products. As an ingredient, hibiscus will be an easy-to-spot ingredient on shelves. Watch the video to see what products our editors spotted on the show floor.

About the Author(s)

Gianna Rosenbach

Content Creator, CPG and Digital, New Hope Network

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