On demand: Natural Products Expo West Buyerside Chat with Jimbo's

Jason Murrell, director of grocery at Jimbo's, offers valuable insights for brands looking for placement in the San Diego, California, natural stores. Find out more.

2 Min Read
Expo West Buyerside Chat with Jimbo's

Jimbo’s, a natural grocery store with four locations in Southern California, has long represented true leadership in the natural and organic products industry. And brands competing in the hyper-competitive space strive to make onto Jimbo’s shelves. For one thing, they seek exposure to Jimbo’s committed and passionate customer base, who often develop keen brand loyalty. But desire for working with Jimbo’s extends beyond in-store sales. Winning shelf space also signals to the rest of the industry that brands have arrived.

Interested in seeing your products on Jimbo’s shelves? Then tune into this Buyerside Chat with Jason Murrell, director of grocery at Jimbo’s, to learn about how brands end up becoming part of the Jimbo’s family. 

Watch this LinkedIn Live event on demand.


Jason Murrell
Directory of Grocery at Jimbo's 


Jason Murrell is the director of grocery at Jimbo’s, the premier organic and natural foods retailer in San Diego, California. Jason has been with Jimbo’s for six years and has more than 25 years in the grocery retail industry, at all levels of operations and buying roles.   

Jimbo’s prides itself on ingredient standards that are ever-evolving and increasingly strict as higher quality products continue to raise the bar for new entries in each category.  

Related:Watch: Natural Products Expo West Buyerside Chat with PCC Markets

Jimbo’s focuses on sustainability initiatives and encompasses a culture that takes into account how critical a role we all play with the future of our planet and the need to be not just sustainable, but to regenerate our planet.  

Jason and his team work hard to incorporate this culture into their product selections and overall vision and strategy. The team prides itself on the close relationships it has created with their brand and vendor partners, closely working with them on an individual level to ensure success on the shelf.  

Douglas Brown
Senior Retail Reporter at New Hope Network 


Douglas Brown worked as a full-time journalist for daily newspapers and magazines for more than 20 years, including six years covering the White House and Capitol Hill and a decade writing about food and agriculture for The Denver Post. He now serves as New Hope's senior retail reporter, covering a broad range of industry sectors. 


Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, begins March 12 at the Anaheim Convention Center in Anaheim, California. Click through for the agenda, registration, travel information and more.

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