How are the NEXTY Awards winners decided?

Before Natural Products Expos East and West, the New Hope Network office isflooded with products from hundreds of incredible brands, all eager to gain recognition and stand out in a crowded industry. Our New Hope Network team and a panel of industry judges select the finalists and winners in a thorough, two-tiered judging process, evaluating products on the NEXTY Awards pillars of innovation, inspiration and integrity. 

The winners of the NEXTY Awards are kept secret until they are revealed during a virtual event held on the Natural Products Expo Virtual platform and on NewHope.com prior to the in-person Expo event.  Winning a NEXTY garners attention from the industry and increases the brands' exposure to investors, distributors, retailers, influencers and more. Check out this video to learn about the NEXTY Awards!