Not everyone could make it to the Nexty Awards Ceremony and Celebration at Expo West 2024 (aka Prom Night), but those who did had a night to remember.

Adrienne Smith, Content Director

March 27, 2024

28 Slides

I'm not sure at what point the NEXTY Awards Ceremony and Celebration planned for Natural Products Expo West 2024 turned into the "NEXTY Prom," but I do know that, once it did, there was no going back.

Brainstorming for this event—the first time ever that NEXTY Awards would be distributed in a special ceremony held in person at Expo—felt like a high school prom committee gathering and ideas were tossed around like streamers in a sweaty gymnasium by the New Hope Network team.

Dance floor! Photos! King and queen! Punch! Corsages! DJ! Theme! Colors!

While we couldn't squeeze in everything, the goal was to organize an event that would, above all, focus on celebrating our natural products community and, in particular, the NEXTY winners and all the wonderful brands that have helped create and build on the NEXTY program more than a decade after it was first founded. We also wanted to create a space for brands and retailers to make connections in a fresh and enjoyable way. Slow dance, anyone?

Oh, and did I mention that we wanted it to be FUN?

The night was fun and joyful and this was thanks to the brands that showed up for one another and clapped and cheered like mad each time a winner was called—those same brands that embody innovation, inspiration and integrity in what they do every single day.

Now, enjoy this photo gallery from NEXTY Awards Prom Night Expo West 2024.

Click on these links for a full list of NEXTY Award winners and NEXTY Awards Editors' Choice and People's Choice winners.

About the Author(s)

Adrienne Smith

Content Director, New Hope Network

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