Heather B. Fried, Senior Editor, Digital & Social Media

February 15, 2013

10 Slides

Sample programs are popping up everywhere, causing more consumers to unbox their product curiosity—from gluten free to vegan. On top of the fun factor, these curated packages are designed to help consumers navigate the natural products space, enabling them to test the waters with different products before committing and adding them to their shopping lists. 

About the Author(s)

Heather B. Fried

Senior Editor, Digital & Social Media, New Hope Natural Media


Heather B. Fried has been writing and editing professionally since receiving her journalism degree in 2005. She lives to eat, ski and profile passionate entrepreneurs. Residing in Boulder, Colorado, Fried can be found on the slopes or amid the trees (preferably simultaneously) when she’s not at her desk, flexing her grammarian authority.

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