4 new personal care products putting kids first4 new personal care products putting kids first

You’ve probably noticed that moms and moms-to-be in your store are increasingly swapping out junk food for nutrient-rich fruits and veggiesor reaching for hormone-free milk for their kiddos. Now they’re also choosing cleaner pregnancy, baby and kids’ body care products to support children’s long-term health.

According to market research firm Mintel, nearly 50 percent of young parents look for all-natural personal care products for their kids. Sun care, which most parents view as a necessity, has long been the main spending focus. This year, however, new launches are making a splash in other categories, such as bubble bath and pregnancy oils. 

Cater to moms babies and kids with these 4 fun products

Belli Elasticity
Belly Oil
More expecting moms want to support their buns’ health while still in the oven by making better choices for their own bodies. This anti–stretch mark oil blends almond, grapeseed, lavender and more plant oils meant for pregnant women. Of course, the product is free of synthetic dyes, phthalates and preservatives. SRP: $39.00

EO
Bubble Buddy
EO literally meant everyonewhen it launched its Everyone line recently. Three-in-one Everyone for Every Kid soap, shampoo and bubble bath comes in a bottle made for small hands and in kid-friendly organic essential oil scents such as Lavender Lullaby. It has no parabens or sodium laryl sulfate and is Non-GMO Project Verified to please customers who look for this label beyond just the food aisles. SRP: $3.99

TotLogic
Leave-In Conditioning Spray
The latest line from the Logic Product Group (which also offers natural solutions under the LiceLogic, BedBugLogic and BarkLogic lines) includes this antidote to a little girl’s tangled tresses. The leave-in conditioner features unsnarling jojoba oil and hair-strengthening vitamin B and is free from sodium lauryl sulfate, phthalates and parabens. SRP: $19.00

Bathtime Baby
Body Powder
Born out of a desire to bring safe and effective products to new parents—as so many natural personal care brands are—this SKU best represents Bathtime Baby’s philosophy on body care: Keep it clean; keep it simple. It’s made from zinc oxide and cornstarch instead of talc, which is common in similar products and has been linked to respiratory damage. Major plus: The packaging is free from BPA and phthalates. SRP: $12.50