At Natural Products Expo East, supplements editor Todd Runestad finds four companies with notable CBD topicals—creams, balms, salves, roll-ons.

Todd Runestad, Content Director,, Sr. Supplements Editor

October 7, 2019

1 Min Read
Todd Runestad with Muscle Mx

Because cannabis is not directly prohibited by regulation as an ingredient in cosmetics, this category has proliferated in retail stores otherwise too risk-averse to consider stocking hemp CBD supplements. Topicals also offer retailers a way to diversify their product set, offering a different delivery format—and price point—to sell to customers. We visit Muscle MX, RE Botanicals, Lazarus Naturals, and ShiKai. 

Editorial note: Topicals are regulated by FDA as either drugs, cosmetics or both under the FD&C Act and the FPLA.

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Looking for hemp and CBD products that are doing it right? Hemp Products Connect showcases products from responsible brands reviewed and approved by New Hope Network Standards.

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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