Antioxidant claims are on the rise, but why?Antioxidant claims are on the rise, but why?

Health experts agree that a diet rich in antioxidants such as vitamins C and E, beta-carotene, flavonoids and coenzyme Q10 helps bolster the immune system and stave off diseases. The jury’s still out on whether antioxidant supplements offer the same benefits or personal care products pumped with these ingredients can protect skin, hair and nails. Regardless, antioxidant products’ purported health perks clearly strike a chord with consumers.

1 in 3
U.S. adults who seek foods with antioxidants.

$86 billion
Predicted 2016 retail sales of antioxidant-containing beverages, supplements, foods and personal care products.

10%
Predicted growth of retail sales of personal care products with antioxidant claims between 2011 and 2016.

300
Estimated number of supplements with antioxidant claims launched per year.

43.5%
Sales growth of beauty aids and cosmetics with antioxidant claims in natural products stores in the 52 weeks ending May 11.