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By the numbers: Consumers want all businesses to support wellnessBy the numbers: Consumers want all businesses to support wellness
Today's consumers define wellness as feeling connected and making a positive difference, and they want all industries—even auto, airlines and banking—to offer wellness options.
Christine Kapperman
July 30, 2021
1 Min Read

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The Ogilvy Wellness Gap study, released in October 2020, found that consumers are increasingly spending money with brands that offer "activities, choices and lifestyles that lead to a state of holistic health and wellbeing." While wellness is often part of a natural products retailer's mission, the economics behind wellness might surprise you.
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