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Today's consumers define wellness as feeling connected and making a positive difference, and they want all industries—even auto, airlines and banking—to offer wellness options.

Christine Kapperman, Senior Content Director

July 30, 2021

1 Min Read
By the numbers: Modern-day wellness infographic
Getty Images

The Ogilvy Wellness Gap study, released in October 2020, found that consumers are increasingly spending money with brands that offer "activities, choices and lifestyles that lead to a state of holistic health and wellbeing." While wellness is often part of a natural products retailer's mission, the economics behind wellness might surprise you.

 Modern-day wellness infographic

Click on download, below, for a printable PDF.


About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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