By the numbers: Consumers want all businesses to support wellnessBy the numbers: Consumers want all businesses to support wellness
Today's consumers define wellness as feeling connected and making a positive difference, and they want all industries—even auto, airlines and banking—to offer wellness options.
July 30, 2021
The Ogilvy Wellness Gap study, released in October 2020, found that consumers are increasingly spending money with brands that offer "activities, choices and lifestyles that lead to a state of holistic health and wellbeing." While wellness is often part of a natural products retailer's mission, the economics behind wellness might surprise you.
Click on download, below, for a printable PDF.
About the Author(s)
You May Also Like