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Corporate profile: Peter Gillham's Natural Vitality

NFM Staff

August 3, 2010

5 Min Read
Corporate profile: Peter Gillham's Natural Vitality

Peter Gillham’s Natural Vitality
2530 N. Ontario Street
Burbank, CA 91504

Contact: Gerry Marshall, [email protected], vice president of business development, 800.446.7462 Ext 136

Peter Gillham’s Natural Vitality is a purpose-driven organization.

We believe that the general level of health Americans experience today is far from ideal. What is considered “normal” constitutes the acceptance of aches and pains, lack of energy, the aging process and a long potential list of non-optimum conditions.

With the epidemic of obesity and diabetes in America, it is dawning even on the most reluctant, that there is a relation between what we put into our bodies and the level of health we experience.

Peter Gillham’s Natural Vitality is best known for its flagship product Natural Calm, The Anti-Stress Drink. Natural Calm has been the best-selling magnesium supplement in any form for over four years in a row (SPINs 2010). Natural Calm also was recognized by Vitamin Retailer magazine with its Vity Award and by Better Nutrition magazine for two consecutive years with its Best of Supplements Award. Natural Calm is available from all leading distributors and is sold in natural products stores in America, Canada, Italy, Russia, the UK, Iceland and Norway.

Our popular Organic Life Vitamins is a complete liquid multi-nutrient made with certified organic ingredients. OLV provides a food-based cornerstone of quality nutrition in liquid form for quick absorption and maximum bioavailability. It is unique among whole-food liquids for both its comprehensiveness and its light fruit taste, with organic raspberry and cranberry extracts sweetened with organic agave nectar and organic stevia.

Natural Calm Plus Calcium is our sports formula. It is very popular with elite athletes as it virtually eliminates muscle cramping. More about the sports applications of Natural Vitality products can be found at

From our experience with magnesium and calcium, we have found that a ratio of 1:1 calcium to magnesium (or even slightly more magnesium) both supports bone health and avoids the buildup of unassimilated calcium that can lead to problems associated with calcification. Osteo Calm is a liquid formula for bone health support that is unique in featuring this ratio along with vitamins and minerals designed to enhance calcium absorption.

NutraRev!, which received a Best of Supplement Award from Better Nutrition magazine is an antioxidant energizer that provides a unique combination of anti-aging supplement in a great-tasting, fast-absorbing and economical liquid. It is popular because of its energizing effects and well as anti-aging benefits.

Kids Natural Calm Multi is a premium comprehensive liquid multi for children. It includes 24 organic fruits & veggies, premium Omega-3 DHA & EPA, vitamins and minerals, best-selling Natural Calm magnesium, calcium, amino acids and DMAE. Gluten-free, non-GMO, organic flavors and sweetened with organic agave and organic stevia.

Energy28 is a premium liquid whole-food sustainable energizer featuring Golden Chlorella Omgea, a complete nutrient-dense green food, 24 organic superfruits, veggies, sprouts and fruits, organic maca, Bioenergy RIBOSE and rhodiola. Natural berry flavor with organic agave and organic stevia. Vegan, gluten-free, non-GMO.

We take our social responsibility very seriously.

Our vision at Peter Gillham's Natural Vitality is a higher level of health. Health is not a static condition and needs to be viewed in context with the total environment.

While nutritional supplements are required to repair, maintain and enhance health, it is vitally important to limit the number of toxins found in food and in the environment. We have created a society with about 80,000 industrial chemicals and many of these chemicals end up in the food chain one way or another.

In order to address this broader view of health, we devote a percentage of our profits to our Natural Revitalization environmental action initiative, now in its fourth year. As part of this, we support both financially and actively, a number of non-profit groups covering areas of food safety (, animal welfare (, soil regeneration and carbon sequestration ( and the practical development (including growing, certification, distribution and marketing) of a new category of nutrient dense produce (

We also publish our online magazine, Organic Connections ( that covers food, health, the environment and green technology.

Distribution overview:
UNFI, Tree of Life, Select Nutrition, Threshold Enterprises, Nature’s Best, Super Naturals, Palko

What makes this company unique:
First is our concentration on liquids and water-soluble powders as what we believe to be the delivery system that delivers the best bioavailability of nutrients. We are pioneers in this area and call it “The Liquid Revolution.”

Second is that we concentrate on premium formulations and make use of top branded ingredients throughout our product line.

Third is that we use organic components wherever possible. We believe these components make a better product for the consumer by the elimination of any toxic residues from conventionally-grown products. All our fruit and vegetable blends are organic as are our sweetening agents (organic stevia and organic agave) and main flavor components. We also organic choose key active ingredients wherever possible, for example organic ACTIValoe and organic maca. These organic ingredients cost more than non-organic ingredients and we don’t pass this added expense on to the consumer. This is a matter of conviction with us and our belief in organic agriculture.

We are giving back to the broad community in various ways. We are proactive and produce an award-winning magazine, Organic Connections, that directs attention to solutions in agriculture, the environment and green design. We also financially and actively support non-profit groups working toward solutions in these areas such as The Center for Food Safety, Farm Forward, Chef Rick Bayless’ Frontera Farmer Foundation, Remineralize the Earth and the Real Food Campaign.

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