Natural Foods Merchandiser logo

How moms make healthy food choices (infographic)

More and more dads adopt shopping duties, but mothers continue to do the heavy lifting in planning, buying and getting meals on a family’s table. So what are they doing in your aisles? They are there because they want healthier products with less sugar (48 percent read labels for this ingredient), but they also give into the need to please young palates. These numbers highlight what moms desire.

Christine Kapperman, Senior Content Director

October 29, 2014

1 Min Read
How moms make healthy food choices (infographic)

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like