Purity Life Secures Distribution Agreement With International Cosmeticare Inc.

December 18, 2007

3 Min Read
Purity Life Secures Distribution Agreement With International Cosmeticare Inc.

Toronto, Ontario, December 3, 2007 – Purity Life Health Products, a division of SunOpta Inc. (NASDAQ – STKL) (TSX – SOY) part of the SunOpta Canadian Distribution Group today announced that it has secured a distribution agreement with International Cosmeticare for the distribution of its Herbal Glo line of hair and skin care products in Canada. In the agreement, Purity Life will be one of three distributors of Herbal Glo in Canada.

Effective January 1, 2008, Purity Life will offer the Herbal Glo line to its substantial customer base across Canada. David Chapman, President of Purity Life, said “Purity is very pleased to welcome Herbal Glo to Purity Life. I have known Herbal Glo and Darryl Segal for over 20 years. I have always admired the work that Darryl and his father Lou have done building Herbal Glo to be an established and well-positioned brand in Canada. I can remember meeting with Darryl in Acton some 20 years ago and we discussed working together someday. Well, it has finally happened. We are very proud that Darryl and International Cosmeticare have chosen Purity Life to distribute their wonderful products.”

Darryl Segal, President of International Cosmeticare, remarked, “The history of Herbal Glo has its roots back to 1968, when it was discovered by my father, who is also a Pharmacist. What makes Herbal Glo products special is that they are more than just ordinary hair and skin care products. Why? Because they are uniquely different. The formulations of the products were based on the “natural healing properties” of special desert plants. They were used for ritual purposes by local African tribes who were applying this mixture of roots and leaves to their face and head. Unknowingly they were using “nature’s secret” for healthy hair growth and younger looking skin. People in their 50’s have looked much younger than their age! We at Herbal Glo are now happy to share the success of Herbal Glo with Purity.”

With Purity’s 20 Account Managers, 4 Inside Sales Representatives and 7 Key Account Managers/Regional Managers, complemented by distribution centres in Acton, Ontario and Vancouver, BC, Purity Life is well-positioned to support the distribution of Herbal Glo in Canada.

About Purity Life Health Products,
Purity Life Health Products was established in 1984 as a small distributor of natural health products and, over the years, has grown to be Canada's largest supplier and manufacturer of natural health products. Purity Life has over 200 product lines, carries roughly 6,000 SKU's and services over 2,800 customers from both its Eastern (Acton) and Western (Vancouver) distribution facilities. Purity Life has won numerous industry awards, and is home to some of the industry's most newsworthy brands including Quest®, Nature’s Harmony®, Vivitas®, Herbon®, Kyolic®, and RxBalance®.

About SunOpta Inc.
SunOpta Inc. is an operator of high-growth ethical businesses, focusing on integrated business models in the natural and organic food, supplements and health and beauty markets. The Company has three business units: the SunOpta Food Group, which specializes in sourcing, processing and distribution of natural and organic food products integrated from seed through packaged products; the Opta Minerals Group, a producer, distributor, and recycler of environmentally friendly industrial materials; and SunOpta BioProcess Inc, which engineers and markets proprietary steam explosion technology systems for the pulp, bio-fuel and food processing industries. Each of these business units has proprietary products and services that give it a solid competitive advantage in its sector.

For further information, please contact:
Purity Life Health Products
Matthew James, Senior VP & General Manager 519 853-3511 ext 264 [email protected]

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