Symrise superfruits make PC crossover

Germany-based Symrise launched a range of 'superfruit' ingredients for use in cosmetic applications. Marketed under the Actipone Superfruit brand, the new range includes extracts from goji berries, pomegranate, blueberries and cranberries, designed for anti-oxidant-rich skin and hair care products such as shampoos and lotions.

Joachim RÖding, global head of cosmetic ingredients at Symrise, said: "Superfruits' excellent characteristics and their stunning success in the food and beverage sector are convincing arguments for integrating them into skin and hair care products. Even though superfruits were almost unknown to the public a few years ago, today they are part of the modern lifestyle of many consumers. Consumers know about superfruits' positive effects and will also appreciate them in cosmetic products."

"They are extremely rich in nutrients and possess excellent antioxidant effects. They bind free radicals, which helps to prevent premature skin ageing," RÖding said.

For more on superfruits and cosmetics, see 'Superfruits enrich nutricosmetics.'