The Natural List – The new face of clean beauty is regenerative

Alex McIntosh from Thrive Natural Care discusses how to develop high-performance products with measurable environmental impacts. Listen in.

In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino sit down with Alex McIntosh, founder and CEO of Thrive Natural Care. A decade after Thrive’s launch into the clean beauty market, McIntosh reflects on the greatest developments he’s witnessed in the CPG industry, including more diversity, the mainstreaming of the regenerative movement and functionality and performance of natural products compared to their conventional counterparts.   

In this episode:   

  • 1:45 – Welcome to Founder and CEO of Thrive Natural Care Alex McIntosh!  

  • 3:15 – The greatest changes to the clean beauty industry over the last decade.   

  • 7:20 – Thrive’s commitment to make regenerative front and center.  

  • 13:00 – How to quantify environmental impact and product efficacy of beauty products. 

  • 17:30 – The inspiration for Thrive.  

  • 29:20 – Lessons for new entrepreneurs.  

  • 34:50 – McIntosh’s hopes for the next ten years.  

  • 41:05 – It's time for The List! 

Brands featured in this episode are beauty companies committed to regenerative practices and sustainability: Thrive Regenerative Skincare, Rebotanicals, Moon Valley Organics, Furtuna Skin, Dr. Bronner’s and Weleda. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

Interested in being a guest on The Natural List? Email us at [email protected]

Our guest

Alex McIntosh, Founder and CEO 
Thrive Natural Care 


Alex McIntosh is the co-founder and CEO of Thrive Natural Care. Founded in 2013, Thrive creates effective, plant-based skincare for everybody that empowers and regenerates both your skin and the planet naturally, without depleting or degrading communities or ecosystems. As ‘regenerative’ breaks into the mainstream, McIntoshThrive have pioneered an inspiring new vision for the personal care market. They aim far beyond ‘sustainable’—their farms use proprietary native super plants to improve soil and increase biodiversity on degraded Costa Rican lands while it boosts farmer incomes and provides a high-quality supply of plant oils for their products. 

Your hosts 

About Jessica Rubino  


Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  


Adrienne Smith is the director of content for and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País

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