Where are we headed in 2009?

4 Min Read
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The world according to Sloan Trends, www.sloantrend.com

Remember when fish oils were just a glimmer in Captain Ahab's eye? Or fibre before the new food pyramid helped launch its renaissance? What if you were in on the ground floor, developing — and profiting from — these now lucrative markets? With our 2009 trends special issue, Fi points the way ahead with a passel of natural bioactives worth a look for your next functional-product launch in foods, supplements, beverages and cosmetics. Read it and reap!

Body fat
Body fat is the new target for weight management and anti-ageing. Thirty per cent of consumers (ages 18 to 24) equate calories from fat with increased body fat. Ingredients that improve body muscle tone and build lean-muscle mass are expected to be in high demand in mainstream markets.

chubbygirl.jpgKids at risk

Primature (prime + mature) market

Circulation, stroke & artery health

ageing.jpgInevitable ailment of ageing

Naturally functional, or the mainstreaming of phytochemicals
br /> Phytochemicals are reaching mainstream market status. Others, such as anthocyanins and carotenoids, are perfectly positioned for success among very health-conscious and condition-specific shoppers.

Topped off

genY.jpgBaby kaboomers

babyboomers.jpgVitality

youngmancell.jpgY is the ?(x) of health

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