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March 29, 2023
Jovial, the #1 gluten free pasta brand in the natural channel, has long been a fan favorite of gluten free consumers. And now the brand founded by a husband and wife team over ten years ago to make high quality, delicious Italian foods accessible to their gluten sensitive daughter, is adding a beloved American staple to their list gluten free products: mac & cheese.
For so long, gluten free consumers have had to settle for a box of mushy mac & cheese that never quite had that true Italian al denté bite. Jovial wanted to fill this void with a premium, clean and convenient option. Jovial has released two SKUs of the classic American dish: White Cheddar and Dairy Free Vegan Mac.
Jovial’s mac & cheese will be the first in the market to feature pasta that is imported from Italy where it is crafted using time-honored techniques including pressing the pasta through bronze dies and then slow drying it. These old-world touches give Jovial’s pasta a texture that can more easily hold onto sauces, maximizing cheesy goodness in every bite. Jovial mac & cheese will have the authentic texture and taste of pasta that many others simply can’t deliver. In addition, all Jovial pastas are Project Detox Certified, making their noodles glyphosate residue-free. Jovial Foods’ VP of marketing, Allison Houle, has this to say:
“Our organic gluten free mac & cheese makes comfort food accessible for all. This new product line is launching with two SKUs, one made with white cheddar and one with dairy-free cheese, so they can be enjoyed by the whole family (no matter what the dietary needs are). The best part is, with our pasta, they won’t even know it is gluten free!”
The brand is expecting official national retail distribution beginning this May; Whole Foods is also set to carry both varieties starting this July. In the meantime, consumers can head to jovialfoods.com and pick up a box (or 2!) from there, where the brand is currently offering an exclusive 15% stock up discount on the purchase of a case (12 boxes) of either sku.
About Jovial Foods, Inc.
Jovial Foods Inc., a family owned-company, is the home of Jovial and Bionaturae - two organic Italian brands under one roof!
In 1995, Bionaturae was introduced as one of the first organic Italian food brands in the American market when Carla Bartolucci and Rodolfo Viola fully committed to their passion for organic foods and their personal connections to traditional Italian cooking.
Jovial was founded in 2010 after Carla & Rodolfo discovered that their daughter's health issues were attributed to sensitivity to modern wheat and gluten. Jovial creates organic allergen-friendly, ancient varietal, and artisan crafted foods that are manufactured in Italy using traditional old-world techniques.
Jovial and Bionaturae products are available at natural, conventional, and mass stores nationwide, as well as jovialfoods.com.
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