Innovative healthy frozen food brand delivers on protein and flavor from globally-inspired recipes, while meeting growing demand for clean, balanced, plant-based portable eating.

February 7, 2023

3 Min Read
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Chicago, IL (February 7, 2023) – Cool Beans, an innovator in the fast growing plant-based frozen food category, is focused on simple ingredients with delicious international flavors.

Expo West attendees will have the opportunity to sample why 1600 retailer doors carry Cool Beans. Find us at Booth #N1261.

Check out these wraps:

  • Spicy Chipotle – Like the heat of the Mexican sun, this wrap offers bold flavor thanks to a mix of veggies and a kick of poblano chili peppers. 

  • Tikka Masala – A nod to India’s diverse culture, this wrap blends traditional Indian-style spices and coconut milk for a rich and aromatic flavor that’s sweet meets peppery.

  • Moroccan Gold – Inspired by outdoor spice markets, this wrap weaves a unique tapestry of bold flavors and distinctive texture.

  • Sesame Ginger – A blend of Eastern flavor traditions in every bite, Sesame Ginger tosses bright vegetables and a hint of ginger in toasted sesame oil.

  • Tuscan Basil – Reminiscent of classic Italian meals, Tuscan Basil combines tomatoes, basil and roasted garlic for simple yet vibrant eating. 


Rooted in whole food goodness - the bean is our hero:

Cool Beans blends together the mightiest nutritional legumes with globally-inspired recipes resulting in clean, balanced food that’s good for you and the planet! Cool Beans’ mission is to help people choose the healthiest whole food, plant-based options while also reducing the amount of meat in their diet.  

Powerful consumer sentiment positions Cool Beans to be sold through natural, conventional and C-stores, in addition to colleges, universities and more. Cool Beans' wraps are a whole food, minimally processed and cost-effective solution for an easy-to-prepare meal that nourishes the mind and body. 

Cool Beans is 100% plant-based and climate neutral certified. Built around the mighty bean - legumes are both an incredible superfood and eco-warriors, pulling carbon out of the air and sequestering it into the soil. As one of the few plants that puts nitrogen into the soil, they are key for healthy crop rotation and healthy soil. Our wraps create over 90% less greenhouse gasses than the leading steak and cheese burrito.   

2022 was a pivotal year for Cool Beans: 

The third quarter 2022 started an exciting new chapter for Cool Beans.  The brand became fully independent from a master distributor allowing for pricing flexibility, greater control of the sales effort, and reduced supply chain costs. As a result, when most brands are raising prices, Cool Beans has passed along these savings through a lower price and improved shopper marketing programs. We are seeing results trend up in velocity and new retail partners.

As part of our new management structure, Cool Beans engaged FDM Sales as our sales partner. Since signing on with them, we have reformulated our promotion plans and solidified a long-term growth strategy. 

Cool Beans provides convenient, portable eating that consumers can feel good about whether they are vegan, flexitarian or just in need of a delicious, satisfying gluten-free wrap.  Not all plant-based products deliver better-for-you nutrition.  

About Cool Beans: 
Headquartered in Chicago, Cool Beans is fueled by a passion to increase the availability of whole food, plant-based, gluten-free and convenient options in the supermarket. In over 1600 grocery stores, like Sprouts and Whole Foods, Cool Beans is loved by many.

Contact us at [email protected] 

Join the Cool Beans Conversation 
@luvcoolbeans on Instagram 
@eatcoolbeans on Twitter,  Facebook, and TikTok 

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