Honey Mama’s introduces new Truffle Treats line – press release

September 19, 2023 (Portland, Oregon) -- Honey Mama’s, the Portland-based maker of nutrient-rich refrigerated truffle bars, today announces the debut of their latest creation: Truffle Treats. The new line of raw honey-sweetened treats positions for convenience and brings timeless flavor varieties just in time for the busy Back to School season.

“Honey Mama’s is renowned for going beyond the status quo in delivering consumers a chocolate experience like none other,” says Jared Schwartz, CEO of Honey Mama’s. “We believe that if taste is king, then convenience is queen, and that is what Truffle Treats offers.”

With consumer demand for healthy snacking ever-increasing, the 10-year-old company turned its sights on how to satisfy requests for a smaller portioned version of its leading 2.5oz multi-serve truffle bar that retails for $5.99 in grocery stores nationwide. The new line, priced at $2.49, contains two Truffle Treats per 1.0oz pack.

A trio of mouthwatering flavors will first appear in refrigerators at Target stores starting mid-September:

As consumers and retailers alike have come to expect from Honey Mama’s, the Truffle Treats line is made from a carefully chosen limited number of real, whole food ingredients to offer a better-for-you treat morning, noon, and night.

"I started Honey Mama’s to encourage awareness about food as medicine through treats that celebrate both indulgence and health,” says Honey Mama's Founder and Board Chair, Christy Goldsby. “Truffle Treats is a testament to our commitment to making it easier than ever for people to enjoy a little moment of delight throughout their day."

Honey Mama’s Truffle Treats will be available for purchase at select retailers nationwide and online at www.honeymamas.com beginning September 2023.

For more information, high-resolution images, or media inquiries, please contact:

Angela Lukic, Vice President of Marketing, Honey Mama’s [email protected]

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About Honey Mama’s

Honey Mama’s is the Portland, Oregon-based maker of delicious honey-sweetened refrigerated truffle bars. Founded in 2013 by Christy Goldsby at the Portland Farmers Market, the company furthers the food-as-medicine movement by offering a uniquely memorable indulgent experience that contributes simultaneously to health and vitality. Honey Mama’s is beloved for its one-of-a-kind texture, often compared to brownie batter, chocolate truffles, or fudge – the real treat is discovering each bar is made from only a limited number of nutrient-rich whole food ingredients. Setting the gold standard for what it means to be clean label, all Honey Mama’s products are paleo and free from refined sugar, gluten, dairy, soy, stabilizers, emulsifiers, and additives. Just imagine your favorite candy bar went to a meditation retreat and came back enlightened.

In September 2021, Honey Mama’s announced the close of a Series A2 investment round and is now sold in the refrigerators of more than 8,000 stores nationwide.