VSC introduces three new flavors and a first-to-market exclusive antibiotic-free, allergen-friendly, & gluten-free

March 18, 2024

3 Min Read
Smokin’ snacks: Vermont Smoke & Cure unveils new smoked meat & poultry sticks at 2024 Expo West

ANAHEIM, California, March 12, 2024 – Vermont Smoke & Cure, acclaimed producer of artisanal, smoked meat sticks, today announced the launch of four delicious new products at the 2024 Expo West.

The new product introductions include:

  • Vermont Smoke & Cure Hickory Smoked Premium Beef Sticks – THE premier smoked beef stick for those who love beef forward flavors. Made with 100% beef, these new sticks not only delight the taste buds with rich, savory flavors, but also serve as a convenient and satisfying meal in a snack-sized format, offering busy consumers a delicious and nutritious on-the-go option. We use the finest cuts of meat that are hand trimmed and ground to create a delicious, premium smoked beef stick. Available in 1 oz & 24 ct carton and 1 oz & 6 ct pouch. 

  • Oven Roasted, Seasoned Turkey Sticks Carton & Pouch - Featuring aromatic seasonings to deliver a homestyle flavor in every bite, this new poultry stick is finished with a touch of hickory smoke to drive home on flavor. Vermont Smoke & Cure is the #1 premium brand in the turkey stick space and no other protein in the meat stick category generates more dollars per week than turkey.* Available in 1 oz & 24 ct carton and 1 oz & 6 ct pouch. 

  • Hickory Smoked Hot & Spicy Turkey Sticks Carton & Pouch - This turkey stick starts off with a smoky, American Southwestern-meets-“Dad’s spicy chili” blend of flavors. Then the heat from a perfect mix of paprika, chili, and chipotle hit you. The key is this stick brings the hot and spicy without sacrificing the flavor! Available in 1 oz & 24 ct carton and 1 oz & 6 ct pouch. 

  • Customer Favorites Variety Pack – Vermont Smoke & Cure brings the first and only multi-flavor meat stick pouch to be mass distributed in retail.** This convenient variety pack of .5oz mini sticks offers a delectable array of Vermont Smoke & Cure’s best-selling sticks to satisfy every palate, providing an all-in-one, on-the-go snacking experience. Featuring customer favorites like the Original Beef & Pork, Hickory Smoked Uncured Bacon Pork, and BBQ Seasoned Beef sticks. Available in 12 count .5oz Variety Pack.

“We’re thrilled to introduce these delicious new products that not only maintain the exceptional quality and flavor that Vermont Smoke & Cure is known for, but also align with consumer food trends in 2024,” said Michael Schafer, Commercial Business Lead at Vermont Smoke & Cure. “In our own quantitative research, we found that consumer demand for our new turkey flavors was overwhelming, among 36 other flavor options.”

Recent data show natural, better-for-you snacks on pace to reach $4.2 billion in sales by 2025, while 19% of consumers expect to increase natural salty snack purchases in the next year (SPINS). In an increasingly snack-centric world, Vermont Smoke & Cure stands out as a top choice.

Taste remains a non-negotiable factor, with 74% of consumers refusing to sacrifice taste when selecting snacks (2024 U.S. Snack Index). Vermont Smoke & Cure offers snack sticks that triumph in taste due to a unique smokehouse approach, honed since 1962. “It taste’s right because it’s made right,” said Schafer. Using a one-of-a-kind smoking process, the company infuses its meats with distinct flavors that set them apart. Every stick is produced from hand trimmed meat or poultry, in small batches that are handcrafted and slow cooked with an 18 hour+ cook process. Vermont Smoke & Cure is one of the few companies to make their own sticks with real hardwood chips.

* Source: Circana Scan Data; Total U.S. MULO; 52 weeks ending 12-31-23; Johnsonville custom snacking hierarchy.

** Source: Total U.S. MULO Calendar Year 2023 Ending 12-31-23.

ABOUT VERMONT SMOKE & CURE

Since 1962, Vermont Smoke & Cure has been crafting smoked meats and meat snacks in their Vermont smokehouse. The one-of-a-kind meat snacks are made with meat free from antibiotics and added hormones, artificial colors, preservatives or flavors. Available nationwide at natural food stores, supermarkets, mass merchandisers, club stores, and ecommerce retailers. All products are now available online. For more information, visit vtsmokeandcure.com. To find a store near you, click HERE.

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