Most industry veterans know that the federal government regulates health claims very carefully, the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) share jurisdiction over food and dietary supplement labeling and advertising, and positioning your product as the next cure for cancer is a big no-no.
But there are a number of less obvious and often forgotten rules to keep in mind when developing marketing claims for your products. Here are the first five in our two-part series of ten claims that perhaps you never knew could get you in trouble.
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