In this Natural Products Expo West 2017 session, Culinary Institute of America's Steven Petusevsky, Glen's Garden Market's Danielle Vogel and INFRA's Matt Ryan discuss how retailers can stand out from their competitors, partner with brands and make an impact.

May 30, 2017

2 Min Read
3 distinct industry execs discuss natural retail differentiation

"It's about creating a culture in your company and, when I say a culture, I mean a food culture." 

—Steven Petusevsky, Culinary Institute of America

Part 1: Category management and starting with a mission


  • What category management means and why it's important.

  • The art and science of developing a differentiation strategy.


Part 2: Building community and foodservice strategies


  • How retailers can build community and support local vendors.

  • Benefits of having a food service program and cost-effective solutions.


Part 3: Differentiate and compete


  • The top three things that retailers can do to make a change and compete in a new way. 

  • How retailers can retain relationships with brands as they scale and grow. 


This session—Retail Summit: Executive Roundtable, Differentiation—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides.

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