Melissa Kvidahl Reilly, Writer/Editor

November 3, 2015

9 Slides

As part of its 2020 Consumer Trends Series, market research firm dunnhumby highlighted nine trends shaping the future of retail--with a twist. Instead of spotlighting product trends, this report zeroes in on consumer behaviors: how consumers live and, by extension, how their lifestyles influence the ways they shop and spend. Here’s a peek into shoppers’ lives and some tips from study author and Global Director of Consumer Knowledge Julian Highley on how retailers can translate these behaviors into better business. 

Photo: Thinkstock

About the Author(s)

Melissa Kvidahl Reilly


Melissa Kvidahl Reilly is a freelance writer and editor with 10 years of experience covering news and trends in the natural, organic and supplement markets. She lives and works in New Jersey.

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