Digital expert Marshall Hayes gives Amazon store advice at Natural Products Business School at Expo West 2016.

Bill Giebler, Content & Insights Director

October 6, 2016

 

When does an Amazon store make sense? How does it complement an in-house web store? What does it do to retail shelf presence?

After presenting digital strategy advice on the Natural Products Business School stage at Expo West 2016, Amplio Digital president and founder, and Amazon store expert, Marshall Hayes, talked to New Hope Network's Bill Giebler. Tune in for digital wisdom for CPGs of all sizes.

When it comes to building an online retail presence, Hayes advises, don't go too far down a road you know little about. "Don't just go for a $100,000 website because it looks cool," he says. "There are literally $100 million businesses that sell on Amazon and nowhere else."

About the Author(s)

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

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