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By the numbers: Children have big buying power

These numbers show how marketing to kids is big business.

Christine Kapperman, Senior Content Director

March 29, 2014

1 Min Read
By the numbers: Children have big buying power

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for and Natural Foods Merchandiser magazine. She also led content at She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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