Jules Shepard, founder of gfJules, is passionate about safe, allergen-free foods. From this session at Natural Products Expo West 2017, retailers can gain knowledge about FALCPA, gluten-free labeling and why this can help your business differentiate.

May 10, 2017

1 Min Read
Food allergy education can set natural product retailers apart from competitors

"If you understand labeling and you can explain that to [customers], then you are already setting yourselves apart in terms of what you are able to offer."

—Jules Shepard, gfJules 

Part 1: Why allergen safety is critical 


  • Fifteen million Americans have food allergies and 1 in 5 are looking for gluten-free foods.  

  • FALCPA and regulatory mechanisms for gluten-free food manufacturing. 


Part 2: Educate and differentiate 


  • Identifying certified versus voluntary gluten-free food labels. 

  • How to help your food-allergy and gluten-free customers find safe foods easily. 


This session—Retail Summit: Gluten & Allergen Free—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides. 

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