How to know when your brand is ready to hit Kroger shelves

It takes more than just an innovative product to hit Kroger shelves—and stay there. Just ask Alex Trott; she's the merchandising lead consultant at 84.51°, Kroger's data-driven arm of the business.

When it comes to bringing new brands into the largest grocer in the U.S., Trott focuses on—you guessed it—the right data. Here, she shares insider tips for getting your brand into Kroger, including how to know when your brand is ready for the retail giant, what data is important to bring to the table and standout key performance indicators.