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Retailer Roundtable: What is growing fastest in your store?Retailer Roundtable: What is growing fastest in your store?

Four natural products retailers share what's growing fastest in their health food stores.

NFM Staff

April 29, 2014

2 Min Read
Retailer Roundtable: What is growing fastest in your store?

Russell_20Adams.JPGRussell Adams
Manager of Family Nutrition Center in Cleburne, Texas
The Dr. Oz category. What seems to impact us the most is when he talks about diet-related items, but every once in a while if he talks about something like quinoa we’ll see those sales spike too. We don’t watch the show and base our orders only on what Dr. Oz says, but we do try to ask customers where they heard about a product and pay special attention to whether it’s something that will drive sustainable sales in the long term.

Ellin-Meade.jpgEllin Meade
Owner of Food for Thought in
Marathon, Fla.

Prepared vegan and raw foods are growing the fastest in our store. Our in-store cafe prepares items like taco salad with vegan chili, wraps with walnut meatballs and spiralized zucchini noodles and kale breakfast paninis with tomatoes and vegan cheese. Smoothies and juices are our number-one sellers. We also offer a soup of the day and other daily specials.

ramona-billingslea.jpgRamona Billingslea
Marketing Manager at Betsy’s Health Foods
in Houston

Our own private label, which we brought into the store a little over a year ago, is our fastest-growing brand. We have been in business since 1993, growing our reputation as a customer-service and product knowledge-oriented store. So, when we finally took the plunge to put out a private label product, the dividends are the result of the hard work we
put into building a strong reputation for our store.

Joan-McDougall.jpgJoan McDougall
Grocery Manager at Moscow Food Coop in
Moscow, Idaho

Our deli. People are running out of time, so instead of cooking they’re buying premade items. The kitchen makes three kinds of lasagna, pasta dishes, pizza and pot pies to bake at home. We also produce great dips including green garbanzo, spinach artichoke and radish, when it’s in season. We are using increasing amounts of local food in our deli and I think the combination of convenience and local is drawing the crowds.

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