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Innovation Vitality: Developing your new product pipeline for long-term success – download

Innovation is the heartbeat of the natural products industry. With its visionary entrepreneurs, businesses, farmers, formulators and other luminaries, the industry continues to lead in launching innovative products to meet evolving consumer—and planetary—needs.

September 8, 2023

1 Min Read
Innovation Vitality: Developing your new product pipeline for long-term success

Successful natural products companies identify and innovate for market needs, tracking ingredient trends alongside the large-scale emotional shifts and cultural forces shaping consumer preferences and needs. As new and existing consumers come into the space, innovative products keep consumers interested, justify price changes and keep a product or brand front-of-mind. In short, innovation is necessary for a flourishing Natural Products industry. 

What does this mean for brands in the marketplace today? Download this eGuide from NIQ BASES to understand how Innovation Vitality can benefit your business.

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