Supplement industry news and updates – May 2024

Supplement stores’ strategies for tapping into Ozempic boom – article

GNC is building entire walls of supplements designed to appeal to people on, or interested in, GLP-1 drugs. Vitamin Shoppe is shifting strategies in a big way, too. Learn about steps retailers are taking to grow sales around this audience, where GNC’s CEO sees a “big opening.” Read more here.

3 international trends to watch – article

Keeping an eye on overseas supplement action can translate to domestic success, says international business development consultant Ean Brandon. He says sustainable packaging will be a massive area of growth globally as manufacturers respond to a louder demand for it. Check out this and two other trends to track here.

Amazon announces new testing policy for 3 categories – article

The mega-retailer will require third-party testing verification for sexual enhancement, weight management and sports nutrition/bodybuilding supplements before they can be sold on the site. And, the testing must be done by one of only three Amazon-approved labs. Find out more about the new mandate, and Amazon’s implementation of it now here.

Sports performance isn’t really the goal – article

Consumers seek sports nutrition for general health more than performance, according to new research that found only 36% said they use the products to “perform better in a sporting or other physical activity.” Read more about what these consumers want — and the takeaway for retailers and brands — in this snapshot from NBJ’s new Sports Nutrition and Weight Management Report here.

Critical ingredients for success in women’s health? Honesty and authenticity – article

Skip the pinkwashing and get real if you want women’s dollars, said four women’s health pioneers at a Natural Products Expo West panel on how brands and retailers can take part in the tremendous opportunity the sector presents. The industry (still) has not caught up with women’s demands as far as products and marketing. Learn more here.