10 steps the hemp CBD industry must take to succeed

Pitfalls—and opportunities—line the golden road to total hemp acceptance and devotion.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

August 13, 2019

10 Slides

The business opportunity is growing like a weed for cannabis—most specifically hemp CBD as far as the natural products industry and natural retailers go. Thanks in no small part to the 2018 Farm Bill (and the 2014 one before that), the dominoes are falling to bring nature’s mighty hemp plant to widespread acceptance. Everything, it seems, is coming up roses:

  • Strong consumer interest has created strong pull from retail.

  • Investors are pouring money into the space, from farms and processing facilities to food and beverage concerns.

  • The rabid market is ahead of the science, as well as the regulators.

  • Retailers, who have long relied on supplements to keep them in the black, are rejoicing at this red-hot trend with huge margins that is bringing new customers into their stores.

“The world is slowly moving toward a carbohydrate economy—one that relies on plant materials—and away from a petroleum economy,” said John Roulac, president of RE Botanicals organic hemp CBD company and Nutiva hemp nuts brand, and author of Hemp Horizons: The Comeback of the World’s Most Promising Plant. “Hemp fits well into this resource shift, and can transform our over-reliance on petroleum-based products and processes.”

Natural Products Expo East logo


What: Natural Products Hemp & CBD Summit
When: 9-5 p.m. Wednesday, Sept. 11, 2019
Where: Hilton Holiday Ballroom 6

This session is not included with Super Pass/Day Pass.

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like