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4 top multivitamins on the market

Todd Runestad, Content Director,, Sr. Supplements Editor

February 20, 2014

5 Slides

To live longer and prosper, one should adopt as many healthful lifestyle solutions as one can. For most people, eating a nutrient-dense diet is too difficult and time consuming for their frenetic, stressed lifestyle. And going to a health club for two hours a day three days a week doesn’t fit into their calendars. Meditation is boring/hard/a time suck. A glass of pinot noir every night brings on premature sleep. Eight glasses of water a day? Ha! So they take a multivitamin. It’s something. Nobody ever said it would completely erase all the nutritional sins of modern life. But it’s a good start. And here are some worth suggesting to your customers.

Also, if you're curious, here's our take on the current debate about the health benefits of multivitamins and why research fueling the debate is flawed.  

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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