Todd Runestad, Content Director,, Sr. Supplements Editor

October 21, 2013

11 Slides

We visited every supplement booth in every aisle at Natural Products Expo East, and bring you back the definitive report on the state of dietary supplements at play today. In sum, there are 5 areas where savvy marketers and manufacturers are aiming their attention. Click through the gallery to become a more enlightened retailer. To check out the best video that encapsulates the state of supplements in 3 winsome minutes, click here.

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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