6 notable supplement subscription services

Supplement consumers are getting personalized nutrition delivered to their doorsteps via subscription boxes that are both functional and fashionable.

Melissa Kvidahl Reilly, Writer/Editor

September 24, 2020

6 Slides

Home delivery. What used to be a luxury is now a necessity. Consumers are getting everything delivered right to their doorsteps, from groceries to medicine to entertainment. And supplements are no different. According to Nutrition Business Journal, sales of supplements online will grow by 61.4% in 2020, doubling the 26.5% growth achieved in 2019.

Increasingly on shoppers’ radars are personalized pill packets, which NBJ says grew 88.1% last year alone. It has taken awhile to get here, though. Personalized services tested very low when the New Hope Network NEXT Data and Insights Concept Lab asked consumers about them a few years ago. However, it’s possible consumers are more warm to the idea of mail order supplements now than in 2016, says a NEXT analyst.

Convenience, COVID, trust in customer reviews and confidence in the algorithms that drive these services has increased, so maybe customers are more relaxed about having to wait to receive products by mail and missing out on the face-to-face conversations with health practitioners or knowledgeable retail employees.

Here are some of the top services offering this chic and custom supplement option for a diverse audience.

About the Author(s)

Melissa Kvidahl Reilly


Melissa Kvidahl Reilly is a freelance writer and editor with 10 years of experience covering news and trends in the natural, organic and supplement markets. She lives and works in New Jersey.

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