Todd Runestad, Content Director,, Sr. Supplements Editor

April 17, 2015

6 Slides

Protein continues its upward trajectory, based on consumer demand for the only macronutrient to have never taken a health hit. The non-animal protein segment, in particular, is eating into whey protein’s market share, especially among those who don’t sweat in a gym for hours every day.

The mega-trends driving growth for the plant protein segment, according to Chris Shanahan at Frost & Sullivan, include emerging markets, health & wellness, willing to pay for quality, being green, and food safety.

We assayed the show floor at Ingredient Marketplace, the raw material supplier show in Orlando, Fla., last week. Here’s a selection of ingredient suppliers that can make your finished product stand out in a world of protein love.

About the Author(s)

Todd Runestad

Content Director,, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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