8 non-pill delivery formats that fuel supplements innovation

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

March 16, 2015

8 Slides

Too many pills and capsules have led to the rise of so-called "pill fatigue," while fortified and functional foods don't quite deliver a functional benefit. That leaves a market opportunity for alternative delivery formats - gummies, powders, beverages and more. It's a rising niche and companies are innovating within this space to meet consumer demand. Already we see the gummies category growing at a clip north of 30 percent this past year. The greens category of nutritional powders grew more than 70 percent last year. What products are meeting this need? We trolled the show floor at Natural Products Expo West and found these eight products to entice consumers. 

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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